Several companies or journalist organizations help compile media directories that can provide you with a wealth of contacts to reporters and editors. The following groups offer directories that are quite diverse, both in terms of cost and/or content. For example, many of the ethnic journalist organizations’ media directories are low cost or free, provide listings of both mainstream and community ethnic press and offer information on how to contact ethnic reporters and editors at regular mainstream outlets. The more commercial services, such as News Media Yellow Book and Bacon’s, are the grand-daddies of media directories, offering mostly comprehensive (not too many small or ethnic press are listed here) and extremely expensive media lists, available in a variety of formats. Both Bacon’s and News Media Yellow Book may be found at your local library. Use these directories to augment your media databases whenever possible.

Asian-American Journalists Association
Member organizations directory
1182 Market St., Ste. 320
San Francisco, CA 94102
(P) 415-346-2051
(E) national@aaja.org
For $50.00 you can receive listings of over 200 Asian-American-owned print and broadcast media in the U.S. on mailing labels for one-time use.

Bacon’s Media Directories
332 S. Michigan Ave.
Chicago, IL 60604-4434
(P) 800-621-0561/312-922-2400
(F) 312-987-9773
A two-volume media directory for newspapers, magazines, radio, and TV/cable; updated and augmented quarterly. Available in hard copy ($375/vol.) or CD-ROM ($2,395/yr); generally large public libraries and universities carry the hard copy for public reference.

Hispanic Yearbook
c/o TIYM Publishing Co., Inc.
6718 Whittier Ave., Ste. 130
McLean, VA 22101
(P) 703-734-1632
(F) 703-356-0787
(E) tiym@aol.com
This annually updated and augmented resource directory contains well over 2,000 Hispanic-owned media listings in the U.S., categorized by media (print, radio and TV). The National Association of Hispanic Journalists at 202-662-7145 distributes surplus (but current) copies for free. Otherwise, send a check or money order for $19.95, payable to TIYM Publishing Co., Inc. There is no additional fee for shipping and handling.

National Association of Black Owned Broadcasters
Member Stations Directory
1155 Connecticut Ave. NW, Ste. 600
Washington, DC 20036
(P) 202-463-8970
(F) 202-429-0657
(E) info@nabob.org
A nationwide directory booklet of more than 180 black-owned TV and radio stations; $25.00 fee includes shipping. Each entry includes station owner and manager names, station code and contact information. Fax order on letterhead.

Native American Journalists Association
Member organizations directory
555 Dakota St.
Vermillion, SD 57069
(P) 605-677-5282
(F) 866-694-4264
(E) info@naja.com
More than 200 print and broadcast media listings in the US can be obtained in hard copy or disc format for $125.00. There is no shipping and handling fee. Order by mail by enclosing a check or money order, or fax request on letterhead; specify format desired.

National Gay and Lesbian Task Force
Queer media list
1325 Massachusetts Ave. NW, Ste. 600
Washington, DC 20005
(P) 202-393-5177
(F) 202-393-2241
(E) ngltf@ngltf.org
The National Gay and Lesbian Task Force regularly maintains a list of most queer media throughout the United States. Contact them directly to find out more information.

National Newspapers Publishers Association
Member organizations directory
3200 13th St., NW
Washington, DC 20010
(P) 202-588-8764
(F) 202-588-5302
(E) nnpadc@nnpa.org
A directory of over 300 Black-owned newspapers in the U.S. is available by either check or money order for $50.00, made payable to NNPA. There is no shipping and handling fee.

New California Media
275 9th St., 3rd Flr.
San Francisco, CA 94103
(P) 415-503-4170
(F) 415-503-0970
NCM (New California Media) is a nationwide association of over 700 ethnic media organizations representing the development of a more inclusive journalism. Founded in 1996 by Pacific News Service, NCM promotes ethnic media by strengthening the editorial and economic viability of this increasingly influential segment of America's communications industry.

News Media Yellow Book
c/o Leadership Directory, Inc.
104 5th Avenue, 2nd Floor
New York, NY 10011
(P) 212-627-4140
(F) 212-645-0931
A national news media directory, the Yellow Book includes listings of news services, newspapers, networks, TV/radio stations, programs, periodicals, international media and so on; updated and augmented quarterly. The hard copy subscription costs $356/year, the CD-ROM version is $2,479/year, and the Internet subscription costs $3,306. The Internet and CD ROM versions provide the entire Leadership Directory, consisting of not only news media but also government affairs, corporate, judicial and financial yellow pages, among others; the Internet version is updated daily. There is no shipping charge for domestic orders. Most libraries and universities should carry current editions in hard copy. To order, visit the website: leadershipdirectories.com