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Winning Wages: A Media Kit for Successful Living Wage Strategies

A Joint Project of Tides Foundation & the SPIN Project

Designed as a "best practices" resource, this publication provides extensive case studies, how-to’s, check lists, message language, media strategies and much more. It’s packed with just about everything you need to mount an effective media component of a living wage campaign, except the actual headlines and news coverage!

Although focused on living wage strategies, this kit provides a broad communications context. Many of its concepts and resources transfer to a variety of economic justice battles, such as those concerning welfare, temporary workers and immigrant laborers.

Designed for activists and organizers, the kit’s 10 1/2" x 14" loose leaf binder format is ready-to-copy.

If you are a member of an organization that works for living wages or broader economic justice, you are eligible to receive a free copy of this kit. If you would like a copy of this kit but do not fit the above criteria, you may order the kit for $15.00 (includes shipping and handling). Please call the SPIN Project at (415) 227-4200 x221 or email info@spinproject.org to order.

Winning Wages: A Media Kit for Successful Living Wage Strategies

Contents

Funder Letter [Download PDF (416k)]
Table of Contents [Download PDF (42k)]
Part 1: Introduction [Download PDF (445k)]
Part 2: The Living Wage Big Picture [Download PDF (110k)]
Part 3: Media Basics [Download PDF (125k)]
Part 4: Framing and Messaging [Download PDF (6.8MB)]
Part 5: Nuts and Bolts of Getting the Message Out [Download PDF (4.8MB)]
Part 6: Campaign Strategies [Download PDF (7.2MB)]
Part 7: The Future of Living Wage [Download PDF (2.9MB)]
Resources [Download PDF (149k)]
Contacts, Part One [Download PDF (34k)]
Contacts, Part Two [Download PDF (96k)]