Strategic Communications
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How Do We Define Strategic Communications?
Strategic communications is an art – the art of presenting ideas clearly, concisely, persuasively and systematically in a timely manner to the right people. Strategic communications is about maximizing available resources and positioning your organization to be proactive instead of reactive. It’s about advancing your mission and actualizing your vision.
How Do Others Define Strategic Communications?
"Strategic communications is much more than a set of tools. It's also a process guided by the relentless pursuit of answers to deceptively simple questions. What do you want to accomplish? Who has to think or act differently for that to happen? What would prompt them to do it? Those are the same questions that also drive good grant making, and that's no surprise."
"What makes communications 'strategic'? Strategic communications does not consist of sending out an occasional press release or publishing an op-ed once a year. It means that an organization treats media relations and communications as important, fully integrated, consistent, and ongoing functions and invests resources in it."
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