Announcing the 10th Annual SPIN Academy!
SAVE THE DATE: This year's SPIN Academy will take place August 13-17 in Petaluma, CA. This will be the Academy's 10th anniversary, and we couldn't be more excited! We'll celebrate the milestone by providing some of the best communications trainings that SPIN has developed over the years. The SPIN Academy is a terrific opportunity to expand your organization's communications capacity as well as network, share, learn and have some fun. Applications will be available online in mid-May. The cost of the event is $2500 per participant. However, with the generous support from our foundation sponsors, we have seats available at $200-$400, on a sliding scale based on organizational budget. For more information, please visit the SPIN Academy page.
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New Tutorial: Broadcast Media and Spokesperson Skills
Broadcast media (television and radio) is still the news source that most people turn to for more comprehensive coverage about what's happening in their local communities, the nation and the world at large. Pew's 2006 survey found that 34% of respondents got their news from the cable news networks, 36% said radio and a whopping 54% said they got their news from local television. For reaching the biggest number of people in the shortest amount of time, you can't beat broadcast media. And being effective on broadcast media means being an effective spokesperson. Learn more about the world of broadcast media and being an effective spokesperson by downloading our latest tutorial.
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Words that Work: Messaging for Community Benefits Agreements
The SPIN Project is pleased to announce the publication of Words that Work: Messaging for Community Benefits Agreements, produced in collaboration with our colleagues at The Partnership for Working Families. This 36-page toolkit provides advice on framing and message creation, case studies of successful campaigns, and sample communications documents to help advocates plan their own Community Benefits Agreement (CBA) campaign.
CBAs are a powerful new tool being used by organizations working for economic justice to ensure that large-scale developments serve not only the corporations that underwrite them, but also the communities that surround them. CBAs ensure that development provides quality jobs, community services, local hiring, environmental protections and improvements, affordable housing and a voice for the community in the development process itself.
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